Where is my alt fueled internet?
From the San Jose Business Journal
Seventy-seven percent of Bay Area CEOs think that global warming is a very or somewhat serious threat to the region's future economy and quality of life.
...
One third of Bay Area companies (32 percent) report they have discovered market opportunities for their business related to global warming or greenhouse gas reduction, and 52 percent of respondents say that they have made changes in their operations or policies in the past two years regarding global warming.
These are good signs. But.
At last night's Good Business Network salon eBay and Google touted their greenness. And there is credit due to both companies. However, there was the suggestion that these internet giants were somehow "inherently green" because they don't have any dirty manufacturing.
That's not how we would judge them if they were cars. What fuels these companies after all is electrons - 50% of which is coal. Since we expect auto makers to produce alternative fuel vehicles maybe we should look to silicon valley to play a stronger role in the "alternative fueled internet."






